This is BIG- this is the first major online retailer I've seen to massively endorse the online payment processor "PayPal."

I like PayPal well enough- they started out with a few blips (I know people who lost ALL of the money in their checking account in the early days of PayPal) but they appear to have overcome those issues and are now the payments processor of choice for many small businesses. I use PayPal exclusively for my webhosting buisness, Jasper Web Services, and for many of my real estate transactions. I've maintained a "traditional" credit card processor for Precious and Pleasant, but since this costs 10$ a month above the processing fees, I've been eagerly awaiting the day when services like PayPal become more mainstream. Use PayPal to pay for your Barnes and Noble order and enter code D9U3D3W to get $10 off.